Dr. Robert Sevier, Stamats

As Dr. Robert Sevier explained, dashboard metrics are those few “alpha” or most important, basic measurements that stand out as indicators of what’s working and what’s not. They should be consistently updated, and contain some historic data to provide context.

Interestingly, Sevier also noted that many schools do not use any systems of measurement because they lack the time and resources or are unwilling to hear what the numbers will say. He cautioned admission professionals to be aware that there may be some political fallout if the numbers do not correspond to popular opinion.

Dashboard indicators also help gauge your progress toward the school’s vision. In particular, the admission offi ce should focus on the following:

Academic Quality – A wide variety of indicators were suggested, including standardized test scores (i.e. SSAT, AP), number of honors classes needed, and whether kids are getting into their 1st choice institution and how they’re doing once there.

Recruiting – Following key numbers ensures you’re on track. The main indicators discussed were inquiries, applications, and enrolls (or deposits).

Financial Aid – Sevier pointed out that for families, the most important aspect of fi nancial aid was not the amount, but how quickly it was received. The importance of measuring net tuition revenue per student was emphasized, as was price elasticity and brand value (how much people will pay for your product). Indicators in this domain included: discount rate, mean/median gift, gender, attrition, distribution by grade, and income bracket of recipients.