Victoria Muradi, Director of Admissions,
Durham Academy, NC
Catherine Leary, Director of Admission & Financial Aid,
St. Mary’s School, NC
Victoria and Catherine emphasize that a successful career in admission requires a varied skill set – counseling, speech writing, public speaking, data analysis, research, testing, business marketing, and personnel management.

Kilian Forgus,
Associate Headmaster for Enrollment & Planning,
Saint Andrew’s School, FL
Kilian says you have to answer basic questions before you even think about recruiting internationally – How does it relate to and support the broader mission of the school? Does it support a diversity initiative? Is it intended to target new market segments to increase enrollment?

Eric Barber, Associate Director of Admission, and
Booth Kyle, Director of Admission & Financial Aid,
Lakeside School, WA
Eric and Booth use the middle school interview as a measure of how students conduct themselves and compare this to how adults in the application describe them. They try to create an environment where the students can relax and show their true colors.

Margie Gottfried, Director of K-1 Admission,
Sheridan School, DC
Margie uses Parent Ambassadors to represent the school at open houses, help with weekly admission tours, meet with prospective parents, work admission fairs, and provide administrative support.

Aimee Gruber, Director of Outreach, SSATB
Aimee reminds her audience about the valuable context data that can appear on SSAT score reports if schools share with SSATB their accepted and enrolled data.

Mark Sklarow, Executive Director, IECA
Mark notes the changing face of IECA’s membership – just 44% focus on boarding school placements. He says “the funnel” does not apply to consultants – tailor your message and be as specifi c as possible about your school’s unique qualities!

Ari Betof,
Director of Enrollment Management & Strategic Marketing,
George School, PA
defines “truths” about admission reporting – you can only report on data that has been collected; reporting involves both data and analysis; Board reporting is an opportunity for teaching; and a truly diverse board brings many talents, but also many types of learners.

Kelly Dun, Director of Admission/Financial Aid,
Princeton Day School, NJ
Kelly reminds her audience that, if we’ve done our jobs correctly, internal marketing actually has very little to do with admission officers.

Sarah McDonough,
Director of Admission & Financial Aid,
Wakefield School, VA
Sarah accepts that there is a degree of variability in admission decision making. But, she says consistency is found by relying on the same set of guiding principles when rendering decisions.

Kate Saunders, Director of Admission,
Virginia Episcopal School, VA
Kate channels her inner teacher when describing how she communicates admission decisions to her families.